Looks like our friends at YoYoFactory have picked up new distribution in the UK! According to this press release, YoYoFactory is re-launching in the UK with distribution from Wilton Bradley, a company who, according to their website, “specialise in the design, development, sourcing and supply of quality consumer leisure goods, supplying our own branded goods to specialist retailers and sourcing a broad range of products for many of the world’s leading retailers and third party brand owners.”

That’s a mouthful, but what it means is better availability of YoYoFactory yoyos in the UK, so that’s a good thing. The full press release is below…here’s hoping this is a sign of good things to come for the UK yoyo scene!

YoYoFactory has partnered with Wilton Bradley to distribute their expert yoyos line throughout the UK.

YoYoFactory has tapped Wilton Bradley to act as UK distributor for their expert line of YoYos, the firm has announced.

“We are pleased to announce that Wilton Bradley has agreed to be our new distribution partner in the UK,” said Hans ‘YoHans’ Van Dan Elzen, founder of YoYoFactory and international YoYo superstar.

“The UK market is special to us and requires a strong partner who can bring the excitement to the public that Yo-Yos require. Wilton Bradley was the only choice.”

Wilton Bradley’s head of sales and marketing, Simon Hampton added: “We are delighted to be the UK’s sole distributor for YoYoFactory, we have a full product range which will provide a great throwing experience for the beginner using the TenTrick range right up to the high-grade aluminium DV888 Yo-Yo or the F.A.S.T  201 to master the classics.”

USA-based YoYoFactory was founded in 2003 and designs and manufactures the world’s best performing Yo-Yos for professional players, World Record holders, National and World Champions. YoYoFactory also makes accessible YoYos to suit a varied range of styles and skill-levels.