There’s a bit of conventional wisdom that says you should never meet your heroes, because they’ll only disappoint you. But in this case. Hugh Jackman went the other way entirely and proved that he’s not only as cool as we thought, but he’s even COOLER than we could have imagined. Watch at Hollywood megastar Hugh Jackman runs through some classic yoyo tricks and talks about his days as a yoyo champ back in primary school. And high-five to the folks at Russell Promotions, since it’s almost certain they were the ones behind that promotion!
Here’s a glorious bit of yoyo history…a Russell yoyo commercial from one of their Coca-Cola campaigns in the Philippines in 1988!
Russell Promotions started as the international arm of Duncan Toys back in the 1940s, and eventually split off entirely. Russell partnered for decades with Coca-Cola, offering them some of the most effective and pervasive promotions ever run, and cementing Coca-Cola’s market share across the globe by using yoyos as a “fad toy” that required money + bottle caps to buy. Brilliant, right? With this tactic Russell sold more yoyos than any other company in the history of the industry. Not bad!
French electronic music duo Daft Punk have been pretty much killing the merch game lately, with each and every item they release on their website coming with pitch-perfect 80’s style advertising. Their latest releases include a New Era™ fitted cap, an official Wham-O Frisbee™, and one of our beloved Russell YoYos! The company who famously produced surprisingly great-playing promotional yoyos for Coca-Cola for decades has produced an official Daft Punk yoyo, and the ad for it is absolutely PERFECT.
You can pre-order yours at the Daft Punk site now (they ship in July).
Created to promote the yoyos made by Coca-Cola to promote their sponsorship of the 1984 Summer Olympics in Los Angeles, this commercial is hilariously great!
Russell Promotions was the manufacturer of these yoyos, and their demonstrator team are the players featured in the commercial. Awesome!
Thanks to Shinya Kido and yoyonews.jp for finding this!