Benjamin Moore came up with a pretty awesome idea to promote their new ARBORCOAT® product…by building the world’s largest wooden yoyo out of reclaimed wood, and dropping it from a crane! They even brought in Duncan Toys’ Brian Cabildo to consult on the design…awesome! Check out video below of Brian helping the Benjamin Moore team with their design, and the final launch.
To show how Benjamin Moore ARBORCOAT® makes old wood young again, we took old reclaimed wood from backyard decks and attempted to give it new life — as the world’s largest wooden yo-yo.
We recruited a team of seven craftsmen, contractors and engineers to help model our yo-yo, and even brought in an expert from Duncan Yo-Yos to help consult.
Our final yo-yo:
- Used over 500 lbs. of reclaimed Douglas Fir
- Weighed 374 lbs.
- Measured 6′ 2″ diameter
- And took 3 gallons of ARBORCOAT® to stain and seal
Our butterfly yo-yo took almost two weeks to build and prepare for deployment in the Sierra Pelona Valley in Southern California. We used Benjamin Moore ARBORCOAT® to rejuvenate and beautify the wood as well as protect it from the harsh sunlight of the desert.
We transported our yo-yo to Vasquez Rocks in the California desert, where it was hoisted nearly 100 feet in the air by a 4-ton crane with a boom extension. Then we kept our fingers crossed…
