Here’s a glorious bit of yoyo history…a Russell yoyo commercial from one of their Coca-Cola campaigns in the Philippines in 1988!
Russell Promotions started as the international arm of Duncan Toys back in the 1940s, and eventually split off entirely. Russell partnered for decades with Coca-Cola, offering them some of the most effective and pervasive promotions ever run, and cementing Coca-Cola’s market share across the globe by using yoyos as a “fad toy” that required money + bottle caps to buy. Brilliant, right? With this tactic Russell sold more yoyos than any other company in the history of the industry. Not bad!