Yomega Corp and YoYoJam have announced a truly unusual collaboration…three new plastic yoyos manufactured by YoYoJam that will be distributed exclusively to specialty and mass-market retail outlets by Yomega!
I spoke with Yomega President Todd Rywolt about the collaboration, and he gave me some insight into the project.
We are launching three “YoyoJam X Yomega” models at the International Toy Fair in New York this month; the Journey, Odyssey and Firestorm. As you are well aware, Journey has been a beginner’s staple for years but has never been broadly marketed. We think it’s significant that a legendary throw (previously only sold at “boutique” toy stores and websites) will now reach a mass audience. The Odyssey is a re-vamped version of the original Surge design, with a new name and logo, again brought to a broader audience than ever before. Firestorm is an all-new design – an incredibly solid, super-smooth new plastic yoyo.
All three will be responsive out of the package with a half-spec bearing, but can be made unresponsive by cleaning the bearing or replacing it with a standard C-size bearing. All three models will continue YoYoJam’s tradition of being made in the USA, but with all-new package touting YoyoJam X Yomega. We think this is pretty exciting news and will help bring in new players!
All three models should begin shipping to retailers in early March, and should be on shelves shortly after. We won’t know until after Toy Fair if any mass market retailers will be stocking these, but we’ll update if we hear anything!
Specs and pics of all three models below. And YoYoNews has a FULL SET of these new yoyos that we’re giving away! Just reply to this article and tell us why you want them…we’ll pick one lucky winner on Monday, February 17th to get all three yoyos before they are available in stores!
UPDATE: Congratulations to Christian, our lucky winner!
