YoYoFactory always has the best brand presentation of any yoyo manufacturer, and this year is no different. Check out that light-up sign!
YoYoFactory’s offerings for 2013 are less focused on new product, and mostly find them refining their brand offering and offering new packaging that is specifically more retail-friendly. One new model is definitely of note, however…a new titanium yoyo called the Ricochet. Still no word on price or release date.
New packaging is available for the ONEStar, FAST 201, WHiP, Loop 360, and other models (as seen at the Hong Kong Toy Fair), giving most of the YoYoFactory line the same packaging footprint.
With their new packaging, brand direction, and amazing promotional tours, I think we can expect big things from YoYoFactory this year. With placement in Toys R Us and movement towards other mass market outlets, they’ve successfully made the transition from player’s favorite to major competitor in the world market.
Swing by Booth #4845 to check out their wares and pick up the 2013 catalog.
