Ann Connolly gets super in-depth about the YoYoFactory Velocity, her pick for best starter yoyo ever! This is a great video to point someone to if they’re just getting interested in yoyoing and trying to sort through the hundreds of options. And then you can point them to YoYoExpert to pick up their own YoYoFactory Velocity yoyo!
YoYo Drop – YoYoFactory ICON Collection
YoYoFactory has announced their next special collection, this one paying tribute to the yoyos that YoYoFactory really built their brand upon.
Featuring a range of YoYoFactory’s most iconic yoyos both old and new, in packaging that highlights the evolution of the YoYoFactory brand, the ICON Collection has six models that all come in a never-before-used aqua color with black details. The official release date for the ICON Collection is May 5th, 2014, so check with your favorite retailers and make sure they’re ordering your favorites. Each model is limited to 1000 pieces or less, worldwide. An early release of the ICON Collection will happen at the Japan National YoYo Contest in Tokyo on May 3rd and 4th.
YoYoFactory ICON Collection
Protostar – $40 retail
Loop 1080 – $25 retail
ONE – $8 retail
F.A.S.T. 201 – $12 retail
Velocity – $15 retail
G5 (not shown) – $90 retail
YoYoFactory – Titanium Ricochet & New Packaging
There’s been a lot of talk about new products from YoYoFactory since the international toy fairs in New York, Nuremburg, and Hong Kong, and we’ve finally gotten hard information on everything!
New Packaging for 2013
The One, WHiP, OneStar, Velocity, F.A.S.T. 201, and Loop 360 all have brand-new, beginner-centric packaging. Slip knots come pre-tied and ready for a new player, and the packaging is a noticeable departure from the look of most yoyo cards. Designed by John Huber, the new packaging looks great and once again raises the bar for industry packaging design.
Ricochet – Titanium YoYo
The Ricochet is YoYoFactory’s first 100% titanium yoyo. Only 60% more dense than aluminum but more than 200% stronger, titanium is an expensive but excellent way to make sure you end up with a throw that will last you the rest of your life. The Ricochet will retail for between $200 – $230, and will be available from YoYoExpert and other yoyo specialty retailers. The coolest feature is the packaging…expect to see more YoYoFactory models available in these new plastic boxes, which serve as display boxes (with wall-mounting capabilities) that even lock together…so as you collect more yoyos, you build your own display case for them. Neat!
Official worldwide release date for the Ricochet is Sunday, March 17th, and each one comes with a limited edition translucent blue version of their popular multitool.
YoYoFactory at 2013 International Toy Fair in New York (Booth 4845)
YoYoFactory always has the best brand presentation of any yoyo manufacturer, and this year is no different. Check out that light-up sign!
YoYoFactory’s offerings for 2013 are less focused on new product, and mostly find them refining their brand offering and offering new packaging that is specifically more retail-friendly. One new model is definitely of note, however…a new titanium yoyo called the Ricochet. Still no word on price or release date.
New packaging is available for the ONEStar, FAST 201, WHiP, Loop 360, and other models (as seen at the Hong Kong Toy Fair), giving most of the YoYoFactory line the same packaging footprint.
With their new packaging, brand direction, and amazing promotional tours, I think we can expect big things from YoYoFactory this year. With placement in Toys R Us and movement towards other mass market outlets, they’ve successfully made the transition from player’s favorite to major competitor in the world market.
Swing by Booth #4845 to check out their wares and pick up the 2013 catalog.
YoYoFactory Featured on Fab.com
YoYoFactory has a TON of amazing yoyos featured right now on design-centric shopping site, Fab.com.
With huge deals on plenty of metal yoyos, including Supernova, Genesis, Catalyst, 888, and SuperG, this is the deal of the century for YoYoFactory fans.
The sale only lasts for 6 more days, and there are limited quantities of each yoyo available at these prices. Get ’em while you can!