4x World YoYo Champion Hiroyuki Suzuki has announced that he’s launching a new brand called “Freshthings”, and the first delivery of releases looks pretty amazing.
First up is a plastic yoyo that echoes his typical design sensibilities, but is stock responsive and is a collaboration with Fragment Design, which means Hiroyuki is working with legendary streetwear designer Hiroshi Fujiwara! That’s pretty huge, and is the biggest fashion/yoyo design collaboration since Duncan produced yoyos for Lady Gaga’s pop-up store at Barney’s.
(Honorable mention to Self Edge for putting a yoyo on the leather patch of their collaboration with The Flat Head.)
Included in the first delivery it looks like we’ll also have a licensed collaboration with Coca-Cola, with two different designs: one featuring a Japanese logo and the other featuring a classic logo that appears to be from the 1980s. Both look pretty cool, and while neither is as exciting as the Fragment collaboration, it’s still pretty great to see Coke logos on a good playing yoyo…something we haven’t had since Russell Promotions stopped working with them in the late 90s.
No word yet on pricing or availability, but Freshthings will officially launch on November 2nd, 2016. We’ll update with more info when we have it!