Strange things are afoot at CLYW. Strange, but awesome!
The company has recently announced two new “sub-brands” called Pool Party (created and run by CLYW owner Chris Mikulin) and Heaven Sent (created and run by CLYW photographer Alec Campbell). Each brand will operate as its own micro-company within CLYW, creating unique yoyos and accessories with a very different look and feel than the regular CLYW line.
Pool Party’s first release, the “Banana Hammock”, is available now, while Heaven Sent will drop its first yoyo, the Creep, later this month. As you can see from the screen grabs below, these two projects look and feel very different from each other, and both are considerably different from CLYW.
Check out CLYW’s press release below, and sound off in the comments to let us know what you think about these two new projects.
What’s a sub-brand? Well, think of it like this: with cars, one company owns and manufactures BMW, Mini, and Rolls Royce. That’s a pretty wide stretch of product lines, all very different from each other. CLYW owner Chris Mikulin and team member Alec Campbell both had some really interesting, creative ideas about things they would like to try, but as we all talked about it we realized that they weren’t actually a good fit for the CLYW brand. So we decided to create new outlets for each of them to try new ideas and create a totally new look and feel for their releases.
Pool Party was created and is managed entirely by CLYW owner Chris Mikulin, and it got the first release with a return top called the Banana Hammock. Featuring artwork by Paul Escolar and Hamburger Hands, Pool Party is a silly new brand with a focus on fun.
CLYW photographer and videographer Alec Campbell’s new brand is called Heaven Sent, and takes inspiration from 1990s emo music and album art, and from the streetwear scene. The first release from Heaven Sent, the Creep, will be available soon.
CLYW has always been about pushing creativity and art into the return top industry, and we’re excited to continue pushing boundaries with these two new brands. Everything will continue to be produced with the same quality and attention to detail that you’ve come to expect from CLYW, and CLYW itself has a lot of great new models coming soon as well.