Yoyos really are just everywhere in the news lately! Alex Hattori picked up a ton of press for his win at the 2013 US National YoYo Contest, including an article in the LA Times and this spot on his local ABC affiliate station. Fair warning, this spot has all the same stupid puns we’ve come to expect from lazy American TV stations. The worst offender in this one? “These yoyos can cost some serious dough-dough!”
(Thanks to Rewind for the tip!)
Can’t help but cringe with the terrible puns and the mid-clip mirror flip so the shirt he was wearing was mirrored too.
Seconded. The puns were rough, but the mirror cuts were simply nonsensical. Did they really expect we wouldn’t notice? They easily could have cut it together with footage of more tricks, instead of trying to recycle the same camera angle. I can’t decide who caused more discomfort, the writer or the editor.
This was a good segment overall, the artistic quality of modern yo-yoing has been really nicely played up.
I only wish that he had been specific enough to say “This yo-yo costs $100, but you can get a decent throw for $10-15” Emphasizing the expensive stuff isn’t nearly as appealing as promoting how cheap it is to get hooked. Collecting is one aspect of this subculture, but it’s the low budget stuff that will get players started.